The Trade Desk Platform Account
Zenattica: A Smarter, More Effective Way to Advertise.
Smart marketing begins.
The Trade Desk
The premier demand-side platform for data-powered campaigns.
Audience-first, data-driven targeting
Pinpoint your highest-value customers and uncover the most effective ways to engage them—and audiences like them—using first- and third-party data alongside our robust identity framework.
AI-driven decisioning and optimization
TheTradeDesk Platform AI processes up to 15 million ad opportunities every second, empowering you to optimize campaigns in real time with greater flexibility and control.
Outcome-based measurement
Track how marketing delivers results at every stage of the funnel—from awareness to conversion—while ensuring your media spend stays aligned with business goals.
Trusted By The world’s biggest brands and agencies.
Objective and unbiased
With no media ownership, our recommendations stay objective—focused solely on what drives performance for your campaigns.
Transparent and flexible
Gain complete visibility and greater control over your campaigns, data, and ad placements—along with the flexibility to adapt strategies in real time to match your specific goals.
Open and interoperable
Access the industry’s largest marketplace to choose the data, measurement, brand safety, and inventory solutions that work best for you.
Omnichannel at scale
Unify your media buying across channels on one platform, with scaled access to premium open internet inventory to reach customers in the moments that matter.