Why New Ad Accounts Get Banned (And What Platforms Look At)

Media buyers often joke that the fastest way to see a “ban” is simply to create a new ad account. While that’s not far from reality, the underlying reason is not that platforms “hate new advertisers” – they simply operate on risk scoring, trust signals, and automated compliance systems.

This article breaks down why new ad accounts trigger bans, freezes, or extended reviews, what platforms actually evaluate during onboarding, and how advertisers can reduce the ban probability dramatically.

Why New Ad Accounts Trigger More Reviews

Lack of Behavioral History

Fresh accounts have no spend patterns, no billing history, no creative approvals, and no previous compliance data. From a platform’s perspective, this is equivalent to zero trust.

Payment & Identity Mismatch

Platforms compare business name, payment method, issuing bank, BIN range, billing country, and even geo of the login. If these signals conflict, the account often goes into verification or gets disabled.

Suspicious Device & Network Signals

Using residential IPs of unknown reputation, proxy/VPN networks, new virtual machines, or “clean browser profiles” without fingerprint history can trigger automated risk flags immediately after the first campaign creation.

What Platforms Actually Look At

Trust & Risk Scoring

Risk scoring models evaluate whether the advertiser behaves like a legitimate business or a potential abuser. Signals include:

Payment trust (card age, BIN reputation, consistent country)
Business identity trust (domain, corporate entity)
Technical trust (device fingerprint, ASN reputation)
Behavioral trust (velocity of actions, editing patterns)

Business & Payment Identity

Ad platforms score alignment between:

Business name / account name
Legal entity data (if provided)
Billing country + issuing bank
Domain WHOIS + hosting + SSL

Creative & Landing Page Compliance

Landing pages and creative assets are scanned for:

Restricted or sensitive verticals
Aggressive claims (before/after, guaranteed results, misleading CTAs)
Cloaking or geo-mismatch
Lack of TOS/Privacy policy

Behavioral Patterns

Platforms analyze how advertisers behave during the first minutes and hours:

Creating multiple campaigns instantly
Editing too many targeting parameters at once
Bulk uploading creatives
High spend velocity without warm-up

Hidden Scoring Signals Nobody Talks About

BIN Range & Bank Reputation

Certain BIN ranges trigger higher risk scores due to abuse history or regional mismatch. Corporate cards and established banks score higher than prepaid fintech solutions.

IP ASN & Reputation

Platforms classify IPs by ASN. Residential > mobile > hosting providers > known proxy networks.

Device & Browser Fingerprints

Using fresh VMs with zero browser history or non-standard fingerprints can look suspicious.

Category Risk Level

Verticals like finance, supplements, crypto, sweepstakes, and blackbox tools have stricter scrutiny.

How to Reduce Ban Probability as a New Advertiser

1. Payment Hygiene

Use consistent billing country
Avoid prepaid fintech cards during onboarding
Warm up with small daily spend

2. Device Hygiene

Use stable sessions
Avoid rotating proxies or fresh fingerprints
Do not mix multiple identities on one browser profile

3. Creative Hygiene

Add Privacy + Terms + Contact pages
Avoid misleading claims during first campaigns
Start with low-risk categories if possible

4. Warm-up Strategy

Run Page/Post engagement campaigns first
Delay credit card attachment by 12–24 hours
Add billing only after initial trust signals exist

FAQ #1 — Why New Ad Accounts Get Banned?

Short answer: Because new accounts have zero trust, inconsistent identity signals, and insufficient compliance history.

What platforms look at:

Payment identity + bank reputation
Device fingerprint consistency
ASN/IP reputation
Vertical risk category
Landing page compliance
Geo + billing alignment

If you don’t want to warm up accounts manually, verified and trusted accounts help avoid early bans and reduce operational risk.

Zenattica — helping media buyers scale safely.

Why New Ad Accounts Get Banned (And What Platforms Actually Look At)