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Bigo Ads is a fast-growing mobile advertising platform that gives advertisers access to millions of engaged users across live streaming and short-video apps. For performance marketers looking beyond saturated platforms like Meta or Google, Bigo Ads offers attractive CPMs, strong engagement, and scalable reach — especially in emerging markets.
However, as with most ad platforms, success with Bigo Ads depends heavily on account quality and setup.
What Is Bigo Ads?
Bigo Ads is the official advertising platform of the BIGO ecosystem, which includes popular apps such as BIGO LIVE and Likee. The platform is primarily mobile-first and focuses on video, in-feed, and native ad formats.
Bigo Ads is especially popular among advertisers targeting:
- Mobile apps
- Dating and social platforms
- Streaming and entertainment services
- Gaming and casual apps
Its audience is strongest in Asia, the Middle East, LATAM, and other Tier-2 / Tier-3 regions.
Bigo Ads is often compared to TikTok in terms of mobile-first traffic and creative formats. We covered this approach in detail in our article on TikTok Ads account rental .
Why Advertisers Choose Bigo Ads
Bigo Ads continues to attract media buyers for several reasons:
Lower Competition and CPMs
Compared to TikTok or Meta, Bigo Ads often offers cheaper traffic with less auction pressure.
High User Engagement
Live-streaming and short-video formats drive strong session times and interaction rates.
Mobile-First Performance
The platform is optimized for app installs and in-app actions, making it ideal for mobile growth campaigns.
Common Problems with Bigo Ads Accounts
Despite its advantages, advertisers frequently face challenges when working with Bigo Ads accounts:
Account Restrictions and Bans
New or poorly configured accounts may be flagged quickly, especially in sensitive verticals.
Billing and Payment Issues
Payment verification problems or unstable billing setups can interrupt campaigns.
Strict Moderation
Creative approvals can be inconsistent, and policy violations often result in fast account limitations.
These issues are similar to what advertisers experience on other platforms, which is why account trust and history play a critical role.
What Are Verified Bigo Ads Accounts?
Verified Bigo Ads accounts are pre-approved, warmed-up accounts with established trust signals. They are typically provided by agencies or infrastructure partners and are designed for stable, long-term advertising.
Such accounts usually include:
- Clean account history
- Stable billing setup
- Higher trust level
- Better tolerance to budget scaling
For larger budgets and enterprise-level campaigns, advertisers often rely on higher-trust environments such as Google Agency Accounts . The same infrastructure principles apply when scaling Bigo Ads campaigns.
Using verified accounts allows advertisers to focus on performance rather than constant account recovery.
Account trust plays a critical role in long-term stability. If you want a deeper understanding of this concept, read our guide on verified ad accounts and how they help advertisers scale safely.
Renting vs Creating Bigo Ads Accounts
Creating a new Bigo Ads account may work for small tests, but it comes with limitations:
- Low initial trust
- Spending caps
- Higher ban risk
Renting verified Bigo Ads accounts provides:
- Faster campaign launches
- Lower suspension probability
- Better scaling conditions
This approach mirrors what professional teams already do on platforms like TikTok Ads and Google Ads.
This approach is not unique to Bigo Ads. We provide a detailed comparison across platforms in our article Renting vs Creating Ad Accounts , where we break down risks, trust levels, and scalability.
Who Should Use Bigo Ads
Bigo Ads is especially effective for:
- Mobile app developers
- Dating and social platforms
- Streaming and content apps
- Performance and CPA marketers
If your campaigns rely on volume, testing, and rapid iteration, Bigo Ads can be a strong addition to your traffic mix.
How Zenattica Helps with Bigo Ads
Zenattica provides advertisers with access to verified ad account infrastructure across multiple platforms, including Bigo Ads. This allows teams to launch campaigns safely, reduce operational risks, and scale budgets with confidence.
By combining trusted accounts, proper technical setups, and ongoing support, Zenattica helps advertisers turn Bigo Ads into a predictable growth channel.
Final Thoughts
Bigo Ads is a powerful but often underestimated advertising platform. When combined with verified accounts and a professional setup, it can deliver scalable, cost-efficient traffic for a wide range of businesses.
For advertisers who value stability and growth, infrastructure matters as much as creatives and targeting.